Brändin tunnettuus tarkoittaa brändin tunnettuutta ja edustaa sitä, kuinka vahva brändin tunnettuusarvo on. Tarkemmin sanottuna tämä arvo kertoo, kuinka moni ihminen tunnistaa brändin joko ilman apua tai ilman apua. Vahva brändin tunnettuus on perusta muiden tavoitteiden saavuttamiselle.
Esimerkki: Tavaramerkit muuttuvat kiinteiksi ehdoiksi
Esimerkki – Mikä tekee brändin? Mitkä brändit muistat? Olet ehkä huomannut käyttäväsi brändin nimeä, kun nimeät joitakin tuotteita. Esimerkiksi paperinen nenäliina on usein nimeltään ”Tempo”. Tällaiset tuotemerkit viittaavat pikemminkin yksittäisiin tuoteryhmiin kuin tietyn tuotemerkin tuotteeseen. Näistä tuotemerkeistä on tullut kiinteä osa kieltämme.
Mittaa brändin tunnettuutta
Mittaaminen – Brändin tunnettuutta ei voi mitata tunnusluvulla, koska kyse on havaitsemisesta ja läsnäolosta. Tämä voidaan tunnistaa eri menetelmillä:
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4.9 / 5.0