Sitoutumisaste mittaa niiden ihmisten määrää, jotka sitoutuvat sosiaalisen median sisältöösi. Se on kaava, joka määrittää sosiaalisen median sisältösi saaman vuorovaikutuksen määrän tavoittavuuden, reaktioiden, jakojen ja kommenttien muodossa. Sen laskemiseen on useita tapoja.
Sitoutumisaste on tärkeä tekijä erityisesti sosiaalisissa verkostoissa. Tunnusluvun avulla voidaan esimerkiksi määrittää, mikä sisältö otetaan erityisen hyvin vastaan. Näin voit mukauttaa sisältösi seuraajillesi parhaalla mahdollisella tavalla ja säästää kustannuksia ennakoiden. Lisäksi sitoutumisastetta voi kutsua sähköisen kaupankäynnin tekijäksi. Sosiaaliset verkostot ovat valtava markkina- ja mainostila. Mitä useammat ihmiset näkevät postauksesi sosiaalisilla alustoilla, sitä enemmän potentiaalisia ostajia sinulla on.
Sitoutumisaste nopeasti selitetty
Engagement Rate lyhyesti selitetty:
Mittaa sosiaalisen median sisältöön osallistuvien ihmisten määrää.
https://fi.socialmediaagency.one/wp-content/uploads/2022/08/engagement-rate-screen-with-social-media-apps-facebook-with-a-message-scaled.jpg19202560Caren/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgCaren2022-09-09 06:00:082023-04-08 07:24:56Sitoutumisaste: Vuorovaikutus sosiaalisen median sisällön kanssa.
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4.9 / 5.0