Sosiaalinen kuuntelu tarkoittaa brändiäsi ja toimialaa koskevien trendien ja keskustelujen seuraamista. Näin saat selville, mitä asiakkaasi ajattelevat sinusta. Nämä ovat arvokkaita tietoja markkinointistrategioiden ja -päätösten optimoimiseksi ja tulevien kampanjoiden muokkaamiseksi.
Sosiaalinen kuuntelu osoittaa, miksi jotain sanotaan, ja sosiaalinen seuranta antaa tietoa siitä, mitä sanotaan. Sosiaalinen kuuntelu perustuu siis sosiaaliseen seurantaan, eikä se olisi mahdollista ilman sitä.
Miksi tarvitset sosiaalisen kuuntelun?
Täältä näet, mihin sosiaalista kuuntelua käytetään:
Tuotemerkin imagon tavoittelu
Potentiaalisten vaikuttajien tunnistaminen
Tuleva tuotekehitys
Kilpailuanalyysi
Sosiaalinen kuuntelu selitetty nopeasti
Sosiaalinen kuuntelu lyhyesti:
Seuraa trendejä ja keskusteluja brändistäsi
Markkinointistrategioiden ja -päätösten laatiminen ja optimointi
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