Yritysten välistä liikesuhdetta kutsutaan yritysten väliseksi liiketoiminnaksi (business-to-business, lyhyesti B2B). Lyhyttä muotoa käytetään useammin nopean puhetavan vuoksi.
B2B on termi, jota käytetään kuvaamaan vähintään kahden yrityksen välisiä liike- ja viestintäsuhteita. Termiä käytetään aina, kun vähintään kaksi yritystä toimii yhdessä. Tässä yhteydessä yritysten tarjoamalla palvelujen tai tavaroiden välillä ei ole merkitystä. Esimerkkinä voisi olla rautakauppa, joka vastaanottaa tavaroita muilta kauppiailta.
B2B ja B2C ero
Näiden kahden liikesuhteen välinen ero löytyy liikekumppaneista. B2B keskittyy muihin yrityksiin, kun taas B2C (business-to-consumer) keskittyy loppuasiakkaisiin. B2C:n osalta esimerkkinä voidaan mainita elintarvikkeiden myynti loppuasiakkaalle supermarketissa. Saman esimerkin mukaan B2B-asiakkaat, kuten ravintolat, eivät menisi supermarkettiin vaan tukkumarkkinoille tai tukkukauppiaille.
https://fi.socialmediaagency.one/wp-content/uploads/2022/09/B2B-table-with-eight-persons-doing-business-handshake-screens.jpg8011200Caren/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgCaren2022-09-26 06:00:032022-09-26 06:00:03B2B/Business-to-Business: Yritysten väliset suhteet – merkitys ja käyttö.
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