Hakukoneoptimoinnin, lyhyesti SEO, kannalta kuvien pakkaaminen on tärkeä indikaattori sivunopeuden (verkkosivuston latausaika) kannalta. Bloggaajat, itsenäiset ammatinharjoittajat ja myös yritykset, joita neuvon, käyttävät usein digitaalikameroiden kuva-aineistoa. Jos niitä ei ole pakattu etukäteen, ne kuluttavat paljon kaistanleveyttä kotisivun lataamisen yhteydessä. Tässä pienessä opetusvideossa näytän, miten valokuvia voidaan pakata kahdella tavalla. Ensinnäkin Photoshop-ohjelmisto, joka on nyt monissa toimistoissa pilviratkaisujen ansiosta. Toisaalta, miten voit pakata kuvia verkossa ilman ammattimaista suunnitteluohjelmistoa.
Opi hakukoneoptimointia ja ohjelmistoja! Aina kun toimistolla on iltaisin aikaa, teen selittäviä videoita sosiaalisen median markkinoinnista, Photoshopista ja hakukoneoptimoinnista. Muutama ilmainen SEO life hacks meidän virasto. Mitä hyvä SEO-optimointi maksaa? Ei mitään, jos teet sen itse! Kuten olen jo osoittanut Youtube-kanavallani ja monissa blogikirjoituksissa, voit rakentaa omia hienoja sivustoja erityisesti WordPressillä, jopa kokonaisia verkkokauppoja, joilla on vahva esisuoritus. Onnea oppimiseen!
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